John Lewis, EDITOR-IN-CHIEF
W W W.VISION-S YS TEMS.COM
Alan Bergstein: Group Publisher
John Lewis: Editor-in-Chief
James Carroll Jr.: Senior Web Editor
Andrew Wilson: European Editor
+44 7462 476477
Kelli Mylchreest: Art Director
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Dan Rodd: Senior Illustrator
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Marcella Hanson: Ad Services Manager
Joni Montemagno: Marketing Manager
Vision Systems Design
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Tel: (603) 891-0123
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Robert F. Biolchini: Chairman
Frank T. Lauinger: Vice Chairman
Mark C. Wilmoth: President and
Chief Executive Officer
Jayne A. Gilsinger: Executive Vice President,
Corporate Development and Strategy
Brian Conway: Senior Vice President,
Finance and Chief Financial Officer
Christine A. Shaw: Senior Vice President and
Group Publishing Director
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Vision Systems Design® (ISSN 1089-3709), Volume
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Tips to win…
How newsworthy is producing widgets well or servicing clients’ needs? Not
very. It’s expected of any business. So what’s the best way to attract attention
for the good work you do every day? Garner recognition by participating in the
2018 Vision Systems Design Innovators Awards program.
As a former marketer and PR pro I contend being ranked among a select group of companies
or winning awards may be more beneficial to your company than being featured in the news.
Why? First, compare the marketing usefulness of a dated reprint with an award. While the
former may have resulted from a journalist’s need to fill space, the latter carries with it the credibility of a respected judging panel, and quantitatively puts you above the competition.
Next, you can tout the recognition all year long, making it a great investment with fantastic
ROI. The $495 early bird rate amortized over the whole year is just $1.36 per day. Probably less
than you would spend on a daily cup of coffee.
Four tips to win
1. Give yourself plenty of time. Rushing through the awards submission process decreases your
chances of winning. Start on or before November 21. You’ll save $100 with the early-bird discount on the admission’s fee and have plenty of time to finish.
2. Use specific, quantitative and instantly credible language. Avoid the urge to just copy and
paste the text from your marketing collateral or website.
3. Be sure to answer the following questions about your product, service or technology: What
problem does it solve? What’s really new and innovative about it? What’s the enabling technology? Why hasn’t anyone done this before?
4. Get input from the technical/engineering team at your company and provide specific examples on how the development impacts designers, systems integrators or end users.
Please keep in mind that submissions are evaluated for: originality, innovation, impact on design-
ers, systems integrators, end users, fulfilling a need in the market that hasn’t been addressed,
leveraging a novel technology, and increasing productivity
I want to make sure you have the information you need to submit an entry (or two or three).
Submissions are due on December 19. Full program details, including instructions for submis-
sion, can be found at vision-systems.com/innovators-awards.html. Please don’t hesitate to contact
me at JohnML@Pennwell.com or (603) 891-9130 if you have any questions.
The awards will be presented in April 2018 at The Vision Show in Boston. I look forward to
your participation in this program which has swiftly become an important initiative that encourages and recognizes advances in the machine vision marketplace.